Does Your Website Rank in Google Search results? | SEO
Are you looking for ways to make your business benefit more from your website?
How much your website is getting for your business is highly dependent on how well it ranks in Google search results, because that is what translates to how easy it is to find your website and then to sales. If you are bothered about this, then you must have heard about SEO and how it can help your business website rank better and be found easily on Google’s search.
What is SEO?
SEO is an acronym for Search Engine Optimisation and is where you actively try to grow your organic traffic. Google has different algorithms by which they rank websites and the higher ranking ones come up first in searches. SEO is a way to harness the few known algorithms in order to ensure that a webpage is ranked highly.
So, how can your business benefit from SEO?
From a general perspective, SEO will help you rank higher on google, but as a business, you should be concerned about how exactly your business can profit from this. These are a few of the benefits your business gets from efficient SEO.
1. Findable: SEO tools focus on making your website findable. Have you ever tried to find your website without actually typing in your business name (using keywords), how did that go? It sucks to have your website lost beneath the plethora of webpages available because you need your target market to be able to find you. SEO can help with that by helping your webpage rank higher on Google, increasing the chances of it being found.
2. Publicity from traffic: Because SEO helps your webpage become more findable, it increases the click rate of your webpage. It means you have more traffic of people visiting your page. This also means that your business is getting more publicity if more people are visiting, then more people are knowing about your business.
3. Conversion rate: SEO isn’t just bringing people to your business page, it is helping you increase the potential for having conversion rates. That means that your visitors are not only scrolling through your webpage, they are also clicking to patronise you and that is business growth. Businesses that were able to raise their Google ranking witnessed an increase in sales and vice versa.
4. Relevance: The more people come across your webpage, the more they remember it. The more it leaves an impression on them; if you search and you find one particular website coming up among the top suggestions by google over and over again, it sends an unspoken message about how relevant that website is. And so, SEO makes your customers realise how relevant your business is.
In conclusion, there are so many ways your business can benefit from applying SEO, especially when it comes to giving you an advantage over competitors. These benefits are the same for both big and small businesses alike, what is important about it is that these benefits aren’t just short term, they leave a long-term impact on both the business and your clients.